HR Competencies

  • ​Business Acumen
  • Communication
  • Critical Evaluation


Google Analytics is an amazing tool that generates detailed statistics about a website’s traffic and traffic sources, and measures conversions and sales. The data it provides can be overwhelming, but we will cover the basics to make sure you know which statistics you
should be keeping track of to measure your sales and marketing dollars. Learn the basics strategies for evaluating ROI (the return on investment) on your digital marketing efforts. Explore ways to measure interactions across your digital channels and analyze traffic.


  • History of Google Analytics
  • Why use Google Analytics
  • Installation
  • Configuring Filters
  • Setup Goals & Site Search
  • Traffic Reports
  • Audience Reports
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • Determining ROI
  • ROI Tracking Examples

Designed For

Business owners, marketing managers, and employees who are looking to expand their skill set by learning how to determine the success of their online marketing efforts by using Google Analytics


Michael Booker, Prosperity Internet Marketing Inc.​


Class Details

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